David Ginola has talked up his love for football and his plans to make the organisation more transparent as he plots to take over from FIFA president Sepp Blatter.The former Tottenham and Newcastle midfielder is set to launch a bid in conjunction with betting firm Paddy Power to take control of the governing body that runs football at the highest level.The campaign is set to be ‘fan backed’ in terms of finances and boasts the bold claim that it will ‘reboot football’ in an era in which Blatter’s control of the sporthas been roundly criticised amid allegations of corruption and out-dated views.With the backing of PP and the advertising around the bids some have suggested that Ginola is merely the face of a publicity stunt, but the 47-year-old confirmed he’s serious and outlined his aims to overhaul organisation should he be successful:“I think the most important thing is I do care about the game. That’s the most important thing.†He said at a press conference about his campaign.“I do believe that I can stand in front of you and say that I can be the next president because I want to share my ideas, my view on the game. I want a fair game.“Three things are very important: transparency, democracy, and equality. That’s the main thing I want to achieve.“The first thing is to get the first associations. That will be the task in the next few days.â€Ginola has until January 29 to prove to FIFA that he has played an active role in football through two of the last five years and that he has the support of five national football associations.Blatter remains the odd-on favourite to keep his post with Jerome Champagne and Ali Bin Al Hussein other candidates.

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